Top 10 Benefits of a Professional Video:
1) Increases sales. Customers/clients who view videos are 85% more likely to purchase (Internet Retailer 2010).
2) Gives you an edge over your competition.
3) Enhances your listings and showcases the property at its very best.
4) Provides an online open house anytime, anywhere around the world.
5) Saves time.
6) Improve relations with international customers, especially if using translated voiceover.
7) Increases satisfaction of homeowners AND customers/clients.
8) Enhances search engine results.
9) Answers FAQ’s and petty questions.
10) Highlights community features commonly overlooked by customers/clients.

social media
“73% of homeowners say they’re more likely to list with a REALTOR® offering to do video…yet less than 5% of listings on and the HiCentral MLS contain real video.”
– Mashable Infographic 4/6/11 How The Real Estate Industry Is Using Social Media

hawaii tourism auth.
“Approximately 80% of travelers from the United States and Canada used the Internet when planning their trip to Hawaii.”
– Hawaii Tourism Authority 2011 Visitor Satisfaction Report

nat. assoc. of realtors
“The use of Internet in a property search has grown from 71% in 2003 to 90% in 2012. As a result of using Internet in the home search, 75% of buyers actually drove by a home and 63% of buyers scheduled a walk-through for a home they viewed online.”
– National Association of REALTORS® 2011 & 2012 Profile of Home Buyers & Sellers

coldwell banker
“We believe that video has been and will be an essential part of marketing a home and giving consumers the best information possible when they’re in the real estate shopping process.”
– Coldwell Banker 4/11/11 The Importance of Video in Real Estate

wall st. journal
(Although related more to photography) “Listings with nicer photos gain anywhere between $934 and $116,076…over listings using photos from point-and-click cameras.”
– Wall Street Journal 10/4/10 In Real Estate, A Picture Is Worth $1,000 or More

“Today, over half of all Internet traffic is video…by 2014, we predict that over 90% of all internet traffic will be video.”
– Cisco 11/1/11 David Hsieh, VP Marketing

“Customers/clients spend an average of 75% longer on Web sites with a video.”
– comSource

forrester research
Watching 1 minute of video is equivalent to reading 1.8 million words.”
– Forrester Research Dr. James L. McQuivey, Ph.D.