Top 10 Benefits of a Professional Video:
1) Increases sales. Customers/clients who view videos are 85% more likely to purchase (Internet Retailer 2010).
2) Gives you an edge over your competition.
3) Enhances your listings and showcases the property at its very best.
4) Provides an online open house anytime, anywhere around the world.
5) Saves time.
6) Improve relations with international customers, especially if using translated voiceover.
7) Increases satisfaction of homeowners AND customers/clients.
8) Enhances search engine results.
9) Answers FAQ’s and petty questions.
10) Highlights community features commonly overlooked by customers/clients.
– Mashable Infographic 4/6/11 How The Real Estate Industry Is Using Social Media
– Hawaii Tourism Authority 2011 Visitor Satisfaction Report
– National Association of REALTORS® 2011 & 2012 Profile of Home Buyers & Sellers
– Coldwell Banker 4/11/11 The Importance of Video in Real Estate
– Wall Street Journal 10/4/10 In Real Estate, A Picture Is Worth $1,000 or More
– Cisco 11/1/11 David Hsieh, VP Marketing
– Forrester Research Dr. James L. McQuivey, Ph.D.